draft-content

Draft Content

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate marketing content drafts tailored to a specific content type, audience, and brand voice.

Trigger

User runs /draft-content or asks to draft, write, or create marketing content.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

Content type — one of:

Blog post

• Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)

• Email newsletter

• Landing page copy

• Press release

• Case study

Topic — the subject or theme of the content

Target audience — who this content is for (role, industry, seniority, pain points)

Key messages — 2-4 main points or takeaways to communicate

Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)

Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")

Brand Voice

• If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.

• If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."

• Apply the specified or default tone consistently throughout the draft.

Content Generation by Type

Blog Post

• Engaging headline (provide 2-3 options)

• Introduction with a hook (question, statistic, bold statement, or story)

• 3-5 organized sections with descriptive subheadings

• Supporting points, examples, or data references in each section

• Conclusion with a clear call to action

• SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings

Social Media Post

• Platform-appropriate format and length

• Hook in the first line

• Hashtag suggestions (3-5 relevant hashtags)

• Call to action or engagement prompt

• Emoji usage appropriate to brand and platform

• If LinkedIn: professional framing, paragraph breaks for readability

• If Twitter/X: concise, punchy, within character limit

• If Instagram: visual-first language, story-driven, hashtag block

Email Newsletter

• Subject line (provide 2-3 options with open-rate considerations)

• Preview text

• Greeting

• Body sections with clear hierarchy

• Call to action button text

• Sign-off

• Unsubscribe note reminder

Landing Page Copy

• Headline and subheadline

• Hero section copy

• Value propositions (3-4 benefit-driven bullets or sections)

• Social proof placeholder (suggest testimonial or stat placement)

• Primary and secondary CTAs

• FAQ section suggestions

• SEO: meta title and meta description suggestions

Press Release

• Headline following press release conventions

• Dateline and location

• Lead paragraph (who, what, when, where, why)

• Supporting quotes (provide placeholder guidance)

• Company boilerplate placeholder

• Media contact placeholder

• Standard press release formatting

Case Study

• Title emphasizing the result

• Customer overview (industry, size, challenge)

• Challenge section

• Solution section (what was implemented)

• Results section with metrics (prompt user for data)

• Customer quote placeholder

• Call to action

SEO Considerations (for web content)

For blog posts, landing pages, and other web-facing content:

• Suggest a primary keyword based on the topic

• Recommend keyword placement: headline, first paragraph, subheadings, meta description

• Suggest internal and external linking opportunities

• Recommend a meta description (under 160 characters)

• Note image alt text opportunities

Output

Present the draft with clear formatting. After the draft, include:

• A brief note on what brand voice and tone were applied

• Any SEO recommendations (for web content)

• Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")

Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?" Weekly Installs308Repositoryanthropics/know…-pluginsGitHub Stars10.6KFirst SeenMar 13, 2026Security AuditsGen Agent Trust HubPassSocketPassSnykPassInstalled oncodex294gemini-cli292opencode291cursor291github-copilot290amp290