marketing-skills-collection

Marketing Skills Collection A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth domains. When to use this skill Marketing deliverables needed: CRO, copy, SEO, analytics, and growth outputs Repeatable, high-quality outputs: Asset generation aligned to a single KPI Business goal → skill mapping: Convert objectives into specific marketing sub-skills 23 Sub-Skills Overview CRO (Conversion Rate Optimization) Sub-Skill Description page-cro Landing page conversion rate optimization signup-flow Signup flow optimization onboarding Onboarding experience improvement form-optimization Form optimization (fields, UX) paywall Paywall/pricing page optimization Copywriting Sub-Skill Description copywriting Ad/marketing copy creation copy-editing Existing copy improvement email-sequence Email sequence design social-content Social media content SEO Sub-Skill Description seo-audit SEO audit and improvement recommendations programmatic-seo Programmatic SEO pages comparison-page Comparison page creation schema-markup Structured data markup Ads & Analytics Sub-Skill Description analytics-tracking Analytics tracking setup paid-ads Paid advertising strategy/copy ab-test A/B test design Strategy & Growth Sub-Skill Description launch-strategy Product launch strategy pricing-strategy Pricing strategy retention Retention improvement strategy churn-analysis Churn analysis growth-experiments Growth experiment design referral-program Referral program design content-strategy Content strategy development Instructions Step 1: Define Objective and Constraints marketing_brief: objective: [single KPI - conversion rate, CTR, activation] target_audience: segment: [customer segment] pain_points: [key pain points] terminology: [terms they use] channel: [LP, email, social, SEO, ads] format: [format] offer: value_prop: [value proposition] positioning: [positioning] proof_points: [proof points] Step 2: Select the Sub-Skill Select the sub-skill that fits the situation: # For CRO needs → page-cro, signup-flow, onboarding, form-optimization, paywall # For copy needs → copywriting, copy-editing, email-sequence, social-content # For SEO needs → seo-audit, programmatic-seo, comparison-page, schema-markup # For ads/analytics needs → analytics-tracking, paid-ads, ab-test # For strategy/growth needs → launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments Step 3: Build the Prompt Create a structured prompt: ## Marketing Asset Request ### Product Context - Product: [product name] - Category: [category] - Stage: [stage - early, growth, mature] ### Audience - Segment: [target segment] - Pain Points: [1-3 pain points] - Current State: [current solution in use] ### Offer - Value Prop: [core value proposition] - Differentiator: [differentiating point] - Proof: [trust factors - numbers, clients, awards] ### Constraints - Tone: [tone - professional, casual, bold] - Brand Voice: [brand voice guide] - Do NOT: [things to avoid] ### Output Format - [desired format - table, checklist, bullets] Step 4: Generate and Validate # Generate claude task "Generate marketing asset using sub-skill name" # Validation checklist - [ ] KPI alignment - [ ] Target audience fit - [ ] Brand voice consistency - [ ] Actionable output Step 5: Handoff + Measurement ## Implementation Checklist - [ ] Asset publishing - [ ] Tracking event setup - [ ] Success threshold definition ## Tracking Events | Event | Description | Success Threshold | |-------|-------------|-------------------| | page_view | Page view | baseline | | cta_click | CTA click | +20% vs control | | signup_complete | Signup complete | +15% vs control | ## A/B Test Proposals 1. [Hypothesis 1]: [variant] vs [control] 2. [Hypothesis 2]: [variant] vs [control] Examples Example 1: Landing Page CRO Prompt: Optimize the landing page for higher signup conversion. Audience: indie founders building side projects. Offer: AI co-pilot for product launches. Output: prioritized CRO changes + A/B tests. Expected output: CRO checklist prioritized by impact/effort 3 A/B test hypotheses with expected lift Hero + CTA copy suggestions (3 variants each) Example 2: Email Sequence Prompt: Create a 5-email welcome sequence for a B2B SaaS. Audience: ops managers at 50-500 employee companies. Goal: drive first workflow setup within 7 days. Expected output: ## Welcome Sequence ### Email 1: Welcome (Day 0) - Subject: Welcome to [Product] - Let's get started - Goal: Account confirmation + quick win - CTA: Complete profile ### Email 2: Value Demo (Day 1) - Subject: See what [Product] can do in 2 minutes - Goal: Feature awareness - CTA: Watch demo video ### Email 3: First Workflow (Day 3) - Subject: Create your first workflow (step-by-step) - Goal: Activation milestone - CTA: Create workflow ### Email 4: Use Case (Day 5) - Subject: How [Customer] saved 10 hours/week - Goal: Social proof + inspiration - CTA: Try this template ### Email 5: Check-in (Day 7) - Subject: Need help getting started? - Goal: Rescue non-activated users - CTA: Book a call / Reply for help ## Metrics | Email | Open Rate Target | CTR Target | |-------|------------------|------------| | Email 1 | 60%+ | 30%+ | | Email 2 | 45%+ | 15%+ | | Email 3 | 40%+ | 20%+ | | Email 4 | 35%+ | 12%+ | | Email 5 | 40%+ | 15%+ | Example 3: Programmatic SEO Prompt: Create a programmatic SEO template for comparison pages. Target: "[Tool A] vs [Tool B]" searches. Include: H1, meta description, comparison table, CTA. Expected output: Page template with placeholders Schema markup (JSON-LD) Internal linking strategy Content guidelines per section Best practices One KPI per deliverable: Avoid mixed objectives Audience specificity: Use segment-specific needs and terminology Instrument measurement: Set up tracking before launch Iterate with data: Treat outputs as hypotheses Common pitfalls Mixing multiple objectives: Multiple goals in a single asset Missing audience context: Unclear who the asset is for No tracking/validation plan: Unable to measure effectiveness Troubleshooting Issue: Output is generic Cause: Vague product/audience information Solution: Provide positioning, competitors, and proof points Issue: Output conflicts with brand voice Cause: No tone/voice constraints provided Solution: Provide brand do/don't list and sample copy Issue: Can't measure impact Cause: Tracking events not defined Solution: Define events and success thresholds in advance Output format ## Marketing Asset Report ### Brief Summary - Sub-Skill Used: [sub-skill] - Objective: [KPI] - Audience: [segment] ### Deliverable [generated asset] ### Implementation Checklist - [ ] Asset ready - [ ] Tracking configured - [ ] Success criteria defined ### A/B Test Plan | Test | Hypothesis | Metric | Expected Lift | |------|------------|--------|---------------| | Test A | [hypothesis] | [metric] | [%] | Multi-Agent Workflow Validation & Retrospectives Round 1 (Orchestrator): Coverage of 23 sub-skills across 5 categories Round 2 (Analyst): KPI alignment, prompt structure review Round 3 (Executor): Output format, actionability check Agent Roles Agent Role Claude Brief composition, asset generation Gemini Competitor research, trend analysis Codex Tracking code generation, automation Metadata Version Current Version: 1.0.0 Last Updated: 2026-01-21 Compatible Platforms: Claude, ChatGPT, Gemini, Codex Related Skills presentation-builder frontend-design image-generation Tags #marketing #cro #copywriting #seo #analytics #growth #automationWeekly Installs7.7KRepositorysupercent-io/sk…templateGitHub Stars53First SeenJan 24, 2026Security AuditsGen Agent Trust HubPassSocketPassSnykPassInstalled ongemini-cli7.6Kcodex7.6Kopencode7.6Kgithub-copilot7.6Kcursor7.6Kcline7.5K