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competitive-battlecard

by @phurynv
4.3(120)

This skill helps users create sales-ready competitive battlecards, thoroughly comparing their product against specific competitors. It conducts in-depth research on competitor products, pricing, positioning, strengths, and weaknesses, providing comprehensive feature comparisons, objection handling scripts, and win/loss pattern analysis. This empowers sales teams to effectively address customer inquiries and improve sales conversion rates.

salescompetitor-analysisbattlecardsales-enablementGitHub
Installation
npx skills add https://github.com/phuryn/pm-skills --skill competitive-battlecard
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Before / After Comparison

1 组
Before

Before this skill, sales teams or product marketers spent significant time manually researching competitor products, pricing, and market positioning to compile battlecards. This process was time-consuming, prone to outdated or inconsistent information, and often left sales reps unprepared for customer inquiries.

After

This skill rapidly generates comprehensive, sales-ready competitive battlecards. It automates competitor research and information synthesis, ensuring accuracy and timeliness. This significantly reduces manual effort, enabling sales teams to confidently and efficiently address market challenges and customer objections.

SKILL.md

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

  1. Research the competitor (use web search):

    • Current product offerings and features
    • Pricing tiers and model
    • Target market and positioning
    • Recent product launches or changes
    • Known strengths and weaknesses
    • Customer reviews and sentiment (G2, Capterra, Reddit)

  2. Create the battlecard with these sections:

    Company Overview

    • Founded, HQ, funding/revenue (if public)
    • Target market and ICP
    • Positioning in one sentence

    Quick Comparison

    CapabilityUsThemWinner
    [Feature area 1][Our approach][Their approach][Us/Them/Tie]
    [Feature area 2].........
    Pricing.........
    Support.........

    Where We Win

    • [Advantage 1]: [Proof point or customer quote]
    • [Advantage 2]: [Specific capability they lack]
    • [Advantage 3]: [Better approach with reasoning]

    Where They Win

    • [Their strength 1]: [Our counter-positioning]
    • [Their strength 2]: [How we mitigate this gap]

    Common Objections & Responses

    Prospect SaysRespond With
    "Competitor X has [feature]""[Our alternative approach and why it's better for them]"
    "They're cheaper""[Value framing: total cost of ownership, ROI, hidden costs]"
    "They're more established""[Our advantages: speed, innovation, focus, support]"

    Landmines to Plant

    Questions to ask the prospect that highlight competitor weaknesses:

    • "How important is [area where we excel] to your team?"
    • "Have you evaluated [specific capability they lack]?"

    Win/Loss Patterns

    • We tend to win when: [pattern]
    • We tend to lose when: [pattern]
    • Key differentiator in competitive deals: [what tips the scale]

  3. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

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Installs1.9K
Rating4.3 / 5.0
Version
Updated2026年7月31日
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Compatible Platforms

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Timeline

Created2026年6月13日
Last Updated2026年7月31日
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