user-research

User Research

Help plan, execute, and synthesize user research studies.

Research Methods

Method Best For Sample Size Time

User interviews Deep understanding of needs and motivations 5-8 2-4 weeks

Usability testing Evaluating a specific design or flow 5-8 1-2 weeks

Surveys Quantifying attitudes and preferences 100+ 1-2 weeks

Card sorting Information architecture decisions 15-30 1 week

Diary studies Understanding behavior over time 10-15 2-8 weeks

A/B testing Comparing specific design choices Statistical significance 1-4 weeks

Interview Guide Structure

• Warm-up (5 min): Build rapport, explain the session

• Context (10 min): Understand their current workflow

• Deep dive (20 min): Explore the specific topic

• Reaction (10 min): Show concepts or prototypes

• Wrap-up (5 min): Anything we missed? Thank them.

Analysis Framework

• Affinity mapping: Group observations into themes

• Impact/effort matrix: Prioritize findings

• Journey mapping: Visualize the user experience over time

• Jobs to be done: Understand what users are hiring your product to do

Deliverables

• Research plan (objectives, methods, timeline, participants)

• Interview guide (questions, probes, activities)

• Synthesis report (themes, insights, recommendations)

• Highlight reel (key quotes and observations)

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