rank-tracker

Rank Tracker

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

Tracks, analyzes, and reports on keyword ranking positions over time. Monitors both traditional SERP rankings and AI/GEO visibility to provide comprehensive search performance insights.

When to Use This Skill

• Setting up ranking tracking for new campaigns

• Monitoring keyword position changes

• Analyzing ranking trends over time

• Comparing rankings against competitors

• Tracking SERP feature appearances

• Monitoring AI Overview inclusions

• Creating ranking reports for stakeholders

What This Skill Does

• Position Tracking: Records and tracks keyword rankings

• Trend Analysis: Identifies ranking patterns over time

• Movement Detection: Flags significant position changes

• Competitor Comparison: Benchmarks against competitors

• SERP Feature Tracking: Monitors featured snippets, PAA

• GEO Visibility Tracking: Tracks AI citation appearances

• Report Generation: Creates ranking performance reports

How to Use

Set Up Tracking

Set up rank tracking for [domain] targeting these keywords: [keyword list]

Analyze Rankings

Analyze ranking changes for [domain] over the past [time period]

Compare to Competitors

Compare my rankings to [competitor] for [keywords]

Generate Reports

Create a ranking report for [domain/campaign]

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~search console + ~~analytics + ~~AI monitor connected: Automatically pull ranking positions from ~~SEO tool, search impressions/clicks from ~~search console, traffic data from ~~analytics, and AI Overview citation tracking from ~~AI monitor. Daily automated rank checks with historical trend data.

With manual data only: Ask the user to provide:

• Keyword ranking positions (current and historical if available)

• Target keyword list with search volumes

• Competitor domains and their ranking positions for key terms

• SERP feature status (featured snippets, PAA appearances)

• AI Overview citation data (if tracking GEO metrics)

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests rank tracking or analysis:

Set Up Keyword Tracking -- Configure domain, location, device, language, update frequency. Add keywords with volume, current rank, type, and priority. Set up competitor tracking and keyword categories (brand/product/informational/commercial).

Record Current Rankings -- Ranking overview by position range (#1, #2-3, #4-10, #11-20, etc.), position distribution visualization, detailed rankings with URL, SERP features, and change.

Analyze Ranking Changes -- Overall movement metrics, biggest improvements and declines with hypothesized causes, recommended recovery actions, stable keywords, new rankings, lost rankings.

Track SERP Features -- Feature ownership comparison vs competitors (snippets, PAA, image/video pack, local pack), featured snippet status, PAA appearances.

Track GEO/AI Visibility -- AI Overview presence per keyword, citation rate and position, GEO performance trend over time, improvement opportunities.

Compare Against Competitors -- Share of voice table, head-to-head comparison per keyword, competitor movement alerts with threat level.

Generate Ranking Report -- Executive summary with overall trend, position distribution, key highlights (wins/concerns/opportunities), detailed analysis, SERP feature report, GEO visibility, competitive position, recommendations.

Reference: See references/ranking-analysis-templates.md for complete output templates for all 7 steps.

Validation Checkpoints

Input Validation

• Keywords list is complete with search volumes

• Target domain and tracking location are specified

• Competitor domains identified for comparison

• Historical baseline data available or initial tracking period set

Output Validation

• Every metric cites its data source and collection date

• Ranking changes include context (vs. previous period)

• Significant movements have explanations or investigation notes

• Source of each data point clearly stated (~~SEO tool data, ~~search console data, user-provided, or estimated)

Example

User: "Analyze my ranking changes for the past month"

Output:

# Ranking Analysis: [current month, year]

## Summary

Your average position improved from 15.3 to 12.8 (-2.5 positions = better)
Keywords in top 10 increased from 12 to 17 (+5)

## Biggest Wins

| Keyword | Old | New | Change | Possible Cause |
|---------|-----|-----|--------|----------------|
| email marketing tips | 18 | 5 | +13 | Likely driven by content refresh |
| best crm software | 24 | 11 | +13 | Correlates with new backlinks acquired |
| sales automation | 15 | 7 | +8 | Correlates with schema markup addition |

## Needs Attention

| Keyword | Old | New | Change | Action |
|---------|-----|-----|--------|--------|
| marketing automation | 4 | 12 | -8 | Likely displaced by new HubSpot guide |

**Recommended**: Update your marketing automation guide with [current year] statistics and examples.

Tips for Success

• Track consistently - Same time, same device, same location

• Include enough keywords - 50-200 for meaningful data

• Segment by intent - Track brand, commercial, informational separately

• Monitor competitors - Context makes your data meaningful

• Track SERP features - Position 1 without snippet may lose to position 4 with snippet

• Include GEO metrics - AI visibility increasingly important

Rank Change Quick Reference

Response Protocol

Change Timeframe Action

Drop 1-3 positions Wait 1-2 weeks Monitor -- may be normal fluctuation

Drop 3-5 positions Investigate within 1 week Check for technical issues, competitor changes

Drop 5-10 positions Investigate immediately Full diagnostic: technical, content, links

Drop off page 1 Emergency response Comprehensive audit + recovery plan

Position gained Document and learn What worked? Can you replicate?

Reference: See references/tracking-setup-guide.md for root cause taxonomy, CTR benchmarks by position, SERP feature CTR impact, algorithm update assessment, tracking configuration best practices, keyword selection and grouping strategies, and data interpretation guidelines.

Reference Materials

• Tracking Setup Guide — Configuration best practices, device/location settings, and SERP feature tracking setup

Related Skills

• keyword-research — Find keywords to track

• serp-analysis — Understand SERP composition

• alert-manager — Set up ranking alerts

• performance-reporter — Comprehensive reporting

• memory-management — Store ranking history in project memory

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