content-repurposing

Content Repurposing

Turn one piece of content into many formats via inference.sh CLI.

Quick Start

Requires inference.sh CLI (infsh). Install instructions

infsh login

# Generate a quote card from a blog pull-quote
infsh app run falai/flux-dev-lora --input '{
  "prompt": "minimal quote card design, dark navy background, large white quotation marks, clean sans-serif typography space, modern professional design, social media post format",
  "width": 1024,
  "height": 1024
}'

The Content Pyramid

One source piece can generate 10+ derivative assets:

            ┌──────────┐
            │ LONG-FORM │  Blog post, podcast, video, whitepaper
            │  SOURCE   │
            └─────┬─────┘
                  │
        ┌─────────┼─────────┐
        ▼         ▼         ▼
   ┌─────────┐ ┌──────┐ ┌──────────┐
   │ MEDIUM  │ │MEDIUM│ │  MEDIUM  │  Newsletter, LinkedIn, email
   │ FORMAT  │ │FORMAT│ │  FORMAT  │
   └────┬────┘ └──┬───┘ └────┬─────┘
        │         │          │
   ┌────┼────┐    │     ┌────┼────┐
   ▼    ▼    ▼    ▼     ▼    ▼    ▼
 ┌───┐┌───┐┌───┐┌───┐┌───┐┌───┐┌───┐  Tweets, quotes, audiograms,
 │   ││   ││   ││   ││   ││   ││   │  short clips, infographic tiles
 └───┘└───┘└───┘└───┘└───┘└───┘└───┘

Conversion Recipes

Blog Post -> Twitter/X Thread

Extract 5-8 key insights. One per tweet. Add hook.

Element Rule

Hook tweet Listicle, contrarian, or promise format

Body tweets One insight per tweet, 280 chars max

Visual breaks Add image every 3-4 tweets

Final tweet CTA + "RT the first tweet if useful"

Adaptation:

• Remove nuance and caveats (threads are punchy)

• Add numbers and specifics (threads need skimmability)

• Cut academic language (threads are conversational)

# Generate a visual for the thread
infsh app run falai/flux-dev-lora --input '{
  "prompt": "clean infographic tile, single statistic 60% highlighted in large bold text, minimal dark background, data visualization style, professional",
  "width": 1024,
  "height": 1024
}'

# Post the thread
infsh app run x/post-create --input '{
  "text": "I analyzed 500 landing pages.\n\nHere are 7 patterns the top converters all share:\n\n🧵 Thread:"
}'

Blog Post -> LinkedIn Carousel

1 slide per section. 8-12 slides total.

Slide Content

1 (Hook) Bold claim or question from headline

2-9 (Content) One key point per slide, large text, supporting visual

10 (Summary) Recap the key takeaways

11 (CTA) "Follow for more" / "Save this" / "Comment your thoughts"

Specs: 1080x1080 (square) or 1080x1350 (4:5 for more space)

# Generate carousel slides
for i in {1..10}; do
  infsh app run falai/flux-dev-lora --input "{
    \"prompt\": \"clean minimal presentation slide, dark gradient background, large text area, professional business design, slide $i of 10, consistent style\",
    \"width\": 1024,
    \"height\": 1024
  }" --no-wait
done

Blog Post -> Newsletter Section

3-line summary + "why it matters" + link.

## This Week's Feature: [Title]

[1-2 sentence summary of the key insight]

**Why it matters:** [1 sentence connecting to reader's work/life]

→ [Read the full post](link)

Blog Post -> Short-Form Video Script

Problem + key insight + CTA. Under 60 seconds.

Section Duration Content

Hook 3s "Most people get [topic] wrong."

Problem 10s State the common mistake

Insight 25s Your key finding/advice

Proof 10s One stat or example

CTA 5s "Follow for more" / "Link in bio"

# Generate voiceover
infsh app run falai/dia-tts --input '{
  "prompt": "[S1] Most landing pages make this mistake. They put the features above the fold instead of the outcome. Top converting pages show what life looks like AFTER using the product. Try it and watch your conversion rate climb."
}'

# Generate video
infsh app run google/veo-3-1-fast --input '{
  "prompt": "Screen recording style, scrolling through a well-designed landing page, clean modern UI, smooth scroll, professional website"
}'

Blog Post -> Audiogram

Pull best quote. Generate audio. Add waveform visual.

# Generate audio of the key quote
infsh app run falai/dia-tts --input '{
  "prompt": "[S1] The number one mistake I see on landing pages... is putting features above the fold. The best pages show the outcome. Not what your product does, but what life looks like after."
}'

Podcast Episode -> Blog Post

# 1. Transcribe the episode
infsh app run <stt-app> --input '{
  "audio": "episode-42.mp3"
}'

# 2. Edit transcript into blog format:
# - Remove filler words (um, uh, like, you know)
# - Add headers at topic changes
# - Break into paragraphs
# - Add intro and conclusion
# - Add links mentioned in the episode

Podcast Episode -> Quote Cards

3-5 best quotes with speaker attribution.

# Generate quote card backgrounds
infsh app run falai/flux-dev-lora --input '{
  "prompt": "minimal quote card background, subtle gradient from dark blue to black, large quotation mark watermark, clean modern design, social media square format",
  "width": 1080,
  "height": 1080
}'

Video -> GIF

Key moment, 3-5 seconds, under 5MB.

Best moments for GIFs:

• Reaction shots

• Before/after reveals

• Key demonstration steps

• Funny or surprising moments

Long Video -> Short Clips

# Extract the best 15-60 second segments for Reels/TikTok/Shorts
# Focus on self-contained moments that make sense without context:
# - A single tip or insight
# - A surprising stat reveal
# - A demonstration of one feature
# - A strong opinion or hot take

The Golden Rule

Never copy-paste across formats. Each platform has different:

Platform Attention Span Tone Format

Blog 5-10 min Thorough, detailed Long paragraphs OK

Twitter/X 5-30 sec per tweet Punchy, declarative 280 chars, fragmented

LinkedIn 1-3 min Professional, insightful Short paragraphs, line breaks

Newsletter 5-7 min Curated, personal Sections with headers

TikTok/Reels 15-60 sec Energetic, direct Hook in 1 second

Podcast 20-60 min Conversational, deep Stories and tangents OK

Content Repurposing Checklist

For each piece of long-form content, create:

• Twitter/X thread (5-8 tweets)

• LinkedIn post or carousel

• Newsletter section (3-line summary)

• 2-3 quote cards for social

• Short-form video script (30-60s)

• Email snippet for nurture sequence

• Slide for internal presentation

Common Mistakes

Mistake Problem Fix

Copy-pasting between platforms Feels lazy, wrong format Rewrite for each platform's style

Repurposing weak content Amplifies mediocrity Only repurpose your best pieces

Same day posting everywhere Audience overlap sees duplicates Stagger across days/weeks

Losing the core message Derivative misses the point Identify the ONE key insight first

No visual adaptation Text-only on visual platforms Create platform-specific graphics

Forgetting attribution Plagiarizes yourself Link back to the original

Related Skills

npx skills add inference-sh/skills@ai-social-media-content
npx skills add inference-sh/skills@ai-image-generation
npx skills add inference-sh/skills@text-to-speech
npx skills add inference-sh/skills@twitter-automation

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