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competitor-teardown

by @inferen-shv
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競合製品を深く分析・分解し、その強み、弱み、市場戦略を特定します。自社製品開発と市場ポジショニングに貴重な洞察を提供します。

Competitive AnalysisProduct StrategyMarket ResearchSWOT AnalysisUser ResearchGitHub
インストール方法
npx skills add inferen-sh/skills --skill competitor-teardown
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Before / After 効果比較

1 组
使用前

従来の競合分析は、時間と労力がかかり、大量のデータを手動で収集、整理、分析する必要がありました。そのため、競合の強みと弱みを包括的かつ深く理解することが困難で、意思決定の根拠が不足していました。

使用後

このスキルは、競合の分解分析を自動化し、競合の機能、市場戦略、ユーザー体験に関する洞察を迅速に提供します。実用的な洞察を提供することで、製品の迅速なイテレーションを支援します。

description SKILL.md

competitor-teardown

Competitor Teardown

Structured competitive analysis with research and screenshots via inference.sh CLI.

Quick Start

Requires inference.sh CLI (infsh). Install instructions

infsh login

# Research competitor landscape
infsh app run tavily/search-assistant --input '{
  "query": "top project management tools comparison 2024 market share"
}'

# Screenshot competitor's website
infsh app run infsh/agent-browser --input '{
  "url": "https://competitor.com",
  "action": "screenshot"
}'

Teardown Framework

The 7-Layer Analysis

Layer What to Analyze Data Source

  1. Product Features, UX, quality Screenshots, free trial

  2. Pricing Plans, pricing model, hidden costs Pricing page, sales call

  3. Positioning Messaging, tagline, ICP Website, ads

  4. Traction Users, revenue, growth Web search, press, funding

  5. Reviews Strengths, weaknesses from users G2, Capterra, App Store

  6. Content Blog, social, SEO strategy Website, social profiles

  7. Team Size, key hires, background LinkedIn, About page

Research Commands

Company Overview

# General intelligence
infsh app run tavily/search-assistant --input '{
  "query": "CompetitorX company overview funding team size 2024"
}'

# Funding and financials
infsh app run exa/search --input '{
  "query": "CompetitorX funding round series valuation investors"
}'

# Recent news
infsh app run tavily/search-assistant --input '{
  "query": "CompetitorX latest news announcements 2024"
}'

Product Analysis

# Feature comparison
infsh app run exa/search --input '{
  "query": "CompetitorX vs alternatives feature comparison review"
}'

# Pricing details
infsh app run tavily/extract --input '{
  "urls": ["https://competitor.com/pricing"]
}'

# User reviews
infsh app run tavily/search-assistant --input '{
  "query": "CompetitorX reviews G2 Capterra pros cons 2024"
}'

UX Screenshots

# Homepage
infsh app run infsh/agent-browser --input '{
  "url": "https://competitor.com",
  "action": "screenshot"
}'

# Pricing page
infsh app run infsh/agent-browser --input '{
  "url": "https://competitor.com/pricing",
  "action": "screenshot"
}'

# Signup flow
infsh app run infsh/agent-browser --input '{
  "url": "https://competitor.com/signup",
  "action": "screenshot"
}'

Feature Matrix

Structure

| Feature | Your Product | Competitor A | Competitor B | Competitor C |
|---------|:---:|:---:|:---:|:---:|
| Real-time collaboration | ✅ | ✅ | ❌ | ✅ |
| API access | ✅ | Paid only | ✅ | ❌ |
| SSO/SAML | ✅ | Enterprise | ✅ | Enterprise |
| Custom reports | ✅ | Limited | ✅ | ❌ |
| Mobile app | ✅ | iOS only | ✅ | ✅ |
| Free tier | ✅ (unlimited) | ✅ (3 users) | ❌ | ✅ (1 project) |
| Integrations | 50+ | 100+ | 30+ | 20+ |

Rules

  • ✅ = Full support

  • ⚠️ or "Partial" = Limited or conditional

  • ❌ = Not available

  • Note conditions: "Paid only", "Enterprise tier", "Beta"

  • Lead with features where YOU win

  • Be honest about competitor strengths — credibility matters

Pricing Comparison

Structure

| | Your Product | Competitor A | Competitor B |
|---------|:---:|:---:|:---:|
| **Free tier** | Yes, 5 users | Yes, 3 users | No |
| **Starter** | $10/user/mo | $15/user/mo | $12/user/mo |
| **Pro** | $25/user/mo | $30/user/mo | $29/user/mo |
| **Enterprise** | Custom | Custom | $50/user/mo |
| **Billing** | Monthly/Annual | Annual only | Monthly/Annual |
| **Annual discount** | 20% | 15% | 25% |
| **Min seats** | 1 | 5 | 3 |
| **Hidden costs** | None | Setup fee $500 | API calls metered |

What to Look For

  • Minimum seat requirements

  • Annual-only billing (reduces flexibility)

  • Feature gating between tiers

  • Overage charges

  • Setup/onboarding fees

  • Contract lock-in periods

SWOT Analysis

Create a SWOT for each competitor:

### Competitor A — SWOT

| Strengths | Weaknesses |
|-----------|------------|
| • Strong brand recognition | • Slow feature development |
| • Large integration ecosystem | • Complex onboarding (30+ min) |
| • Enterprise sales team | • No free tier |

| Opportunities | Threats |
|--------------|---------|
| • AI features not yet shipped | • New AI-native competitors |
| • Expanding into mid-market | • Customer complaints about pricing |
| • International markets untapped | • Key engineer departures (LinkedIn) |

Positioning Map

A 2x2 matrix showing where competitors sit on two meaningful dimensions.

Choose Meaningful Axes

Good Axes Bad Axes

Simple ↔ Complex Good ↔ Bad

SMB ↔ Enterprise Cheap ↔ Expensive (too obvious)

Self-serve ↔ Sales-led Old ↔ New

Specialized ↔ General Small ↔ Large

Opinionated ↔ Flexible —

Template

                    Enterprise
                        │
           Competitor C │  Competitor A
                ●       │       ●
                        │
  Simple ──────────────────────────── Complex
                        │
            You ●       │  Competitor B
                        │       ●
                        │
                      SMB

Generating the Visual

# Create positioning map with Python
infsh app run infsh/python-executor --input '{
  "code": "import matplotlib.pyplot as plt\nimport matplotlib\nmatplotlib.use(\"Agg\")\n\nfig, ax = plt.subplots(figsize=(10, 10))\n\n# Competitors\ncompetitors = {\n    \"You\": (-0.3, -0.3),\n    \"Competitor A\": (0.5, 0.6),\n    \"Competitor B\": (0.6, -0.4),\n    \"Competitor C\": (-0.4, 0.5)\n}\n\nfor name, (x, y) in competitors.items():\n    color = \"#22c55e\" if name == \"You\" else \"#6366f1\"\n    size = 200 if name == \"You\" else 150\n    ax.scatter(x, y, s=size, c=color, zorder=5)\n    ax.annotate(name, (x, y), textcoords=\"offset points\", xytext=(10, 10), fontsize=12, fontweight=\"bold\")\n\nax.axhline(y=0, color=\"grey\", linewidth=0.5)\nax.axvline(x=0, color=\"grey\", linewidth=0.5)\nax.set_xlim(-1, 1)\nax.set_ylim(-1, 1)\nax.set_xlabel(\"Simple ← → Complex\", fontsize=14)\nax.set_ylabel(\"SMB ← → Enterprise\", fontsize=14)\nax.set_title(\"Competitive Positioning Map\", fontsize=16, fontweight=\"bold\")\nax.grid(True, alpha=0.3)\nplt.tight_layout()\nplt.savefig(\"positioning-map.png\", dpi=150)\nprint(\"Saved\")"
}'

Review Mining

Where to Find Reviews

Platform Best For URL Pattern

G2 B2B SaaS g2.com/products/[product]/reviews

Capterra Business software capterra.com/software/[id]/reviews

App Store iOS apps apps.apple.com

Google Play Android apps play.google.com

Product Hunt Launches producthunt.com/posts/[product]

Reddit Honest opinions reddit.com/r/[relevant-sub]

What to Extract

Category Look For

Most praised What features do happy users mention most?

Most complained What do unhappy users say? (= your opportunity)

Switching reasons Why do users leave? What triggers switching?

Feature requests What's missing that users want?

Comparison mentions When users compare, what do they say?

# Mine G2 reviews
infsh app run tavily/search-assistant --input '{
  "query": "CompetitorX G2 reviews complaints issues 2024"
}'

# Reddit sentiment
infsh app run exa/search --input '{
  "query": "reddit CompetitorX alternative frustration switching"
}'

Deliverable Formats

Executive Summary (1 page)

## Competitive Landscape Summary

**Market:** [Category] — $[X]B market growing [Y]% annually

**Key competitors:** A (leader), B (challenger), C (niche)

**Our positioning:** [Where you sit and why it matters]

**Key insight:** [One sentence about the biggest opportunity]

| Metric | You | A | B | C |
|--------|-----|---|---|---|
| Users | X | Y | Z | W |
| Pricing (starter) | $X | $Y | $Z | $W |
| Rating (G2) | X.X | Y.Y | Z.Z | W.W |

Detailed Report (per competitor)

  • Company overview (size, funding, team)

  • Product analysis (features, UX screenshots)

  • Pricing breakdown

  • SWOT analysis

  • Review analysis (top praised, top complained)

  • Positioning vs. you

  • Opportunity summary

Comparison Grid Visual

# Stitch competitor screenshots into comparison
infsh app run infsh/stitch-images --input '{
  "images": ["your-homepage.png", "competitorA-homepage.png", "competitorB-homepage.png"],
  "direction": "horizontal"
}'

Common Mistakes

Mistake Problem Fix

Only looking at features Misses positioning, pricing, traction Use the 7-layer framework

Biased analysis Loses credibility Be honest about competitor strengths

Outdated data Wrong conclusions Date all research, refresh quarterly

Too many competitors Analysis paralysis Focus on top 3-5 direct competitors

No "so what" Data without insight End each section with implications for you

Feature-only comparison Doesn't show positioning Include pricing, reviews, positioning map

Related Skills

npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering

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統計データ

インストール数6.5K
評価4.7 / 5.0
バージョン
更新日2026年3月17日
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対応プラットフォーム

🔧Claude Code
🔧OpenClaw
🔧OpenCode
🔧Codex
🔧Gemini CLI
🔧GitHub Copilot
🔧Amp
🔧Kimi CLI

タイムライン

作成2026年3月17日
最終更新2026年3月17日