--- id: sm-seo-content-brief name: "seo-content-brief" url: https://skills.yangsir.net/skill/sm-seo-content-brief author: inferen-sh domain: marketing tags: ["seo", "content-briefs", "keyword-research", "content-strategy", "on-page-seo"] install_count: 6586 rating: 4.50 (263 reviews) github: https://github.com/inferen-sh/skills --- # seo-content-brief > 利用inference.sh API，为您的智能体提供数百种SEO内容简报生成技能。 **Stats**: 6,586 installs · 4.5/5 (263 reviews) ## Before / After 对比 ### SEO 内容简报撰写效果对比 | Metric | Before | After | Change | |---|---|---|---| | - | - | - | - | | - | - | - | - | | - | - | - | - | ## Readme # seo-content-brief # SEO Content Brief Create data-driven content briefs via [inference.sh](https://inference.sh) CLI. ## Quick Start Requires inference.sh CLI (`infsh`). [Install instructions](https://raw.githubusercontent.com/inference-sh/skills/refs/heads/main/cli-install.md) ``` infsh login # Research target keyword infsh app run tavily/search-assistant --input '{ "query": "best project management tools for small teams 2024" }' # Analyze top-ranking content infsh app run exa/search --input '{ "query": "project management tools small teams comparison guide" }' ``` ## Content Brief Template Every brief should answer these questions before writing begins: ``` # Content Brief: [Working Title] ## Target - **Primary keyword:** [exact keyword] - **Secondary keywords:** [3-5 related terms] - **Search intent:** [informational / commercial / transactional / navigational] - **Target word count:** [X,XXX words] - **Target URL:** /blog/[slug] ## Search Intent Analysis - What is the searcher trying to accomplish? - What format do top results use? (listicle, guide, comparison, tutorial) - What questions need answering? ## Outline H1: [Title with primary keyword] H2: [Section 1] H3: [Subsection] H2: [Section 2] ... ## Competitors to Beat 1. [URL] — [word count] — [what they do well] — [gap/weakness] 2. [URL] — [word count] — [what they do well] — [gap/weakness] 3. [URL] — [word count] — [what they do well] — [gap/weakness] ## Unique Angle What makes this piece different/better than what already ranks? ## Internal Links - Link TO: [existing pages to link to from this article] - Link FROM: [existing pages that should link to this new article] ``` ## Search Intent Types Intent What Searcher Wants Content Format Example Query **Informational** Learn something Guide, tutorial, explainer "what is CI/CD" **Commercial** Compare before buying Comparison, listicle, review "best CI/CD tools 2024" **Transactional** Buy/sign up Product page, pricing page "GitHub Actions pricing" **Navigational** Find a specific page — (don't target these) "GitHub login" **Match format to intent.** If top 10 results are all listicles, write a listicle. If they're all tutorials, write a tutorial. Fighting the SERP format loses. ## SERP Analysis Process ``` # Step 1: See what currently ranks infsh app run tavily/search-assistant --input '{ "query": "[your target keyword]" }' # Step 2: Analyze top-ranking content infsh app run tavily/extract --input '{ "urls": ["https://top-result-1.com/article", "https://top-result-2.com/article"] }' # Step 3: Find related questions (People Also Ask) infsh app run tavily/search-assistant --input '{ "query": "[keyword] questions people ask FAQ" }' # Step 4: Find content gaps infsh app run exa/search --input '{ "query": "[keyword] [subtopic competitors miss]" }' ``` ### What to Extract from Top Results Data Point Why **Word count** Sets your minimum (match or exceed top 3) **Heading structure** Shows what Google considers complete coverage **Topics covered** Every topic they cover, you must cover **Topics missed** Your opportunity to be more comprehensive **Content format** Listicle, guide, tutorial, comparison **Media used** Images, videos, tables, infographics **Internal/external links** Reference quality signals ## Keyword Research ### Keyword Metrics Metric What It Means Target **Search volume** Monthly searches Depends on niche (100+ for long-tail) **Keyword difficulty** Competition level < 30 for new sites, < 50 for established **CPC** What advertisers pay Higher CPC = more commercial value **Search intent** What users want Must match your content type ### Finding Keywords ``` # Seed keyword research infsh app run tavily/search-assistant --input '{ "query": "project management software long tail keywords related searches" }' # Find question-based keywords infsh app run exa/search --input '{ "query": "questions about project management tools for startups" }' # Competitor keyword analysis infsh app run tavily/search-assistant --input '{ "query": "site:competitor.com/blog top performing pages topics" }' ``` ### Keyword Clustering Group related keywords into one piece of content: ``` Primary: "best project management tools for small teams" Cluster: - "project management software small business" - "project management tools comparison" - "simple project management app" - "project management for startups" - "affordable project management software" ``` **One page per keyword cluster.** Don't create separate pages for each variation — that's keyword cannibalization. ## Heading Structure ### Rules Rule Why One H1 per page SEO standard, contains primary keyword H2s = main sections Each should target a secondary keyword or question H3s = subsections Break up long H2 sections Primary keyword in H1 Direct ranking signal Secondary keywords in H2s Topical coverage signal Question format for some H2s Targets "People Also Ask" Logical hierarchy Never skip levels (H1 → H3 without H2) ### Example Structure ``` H1: Best Project Management Tools for Small Teams (2025) H2: How We Evaluated These Tools H2: Top 10 Project Management Tools Compared H3: 1. Tool A — Best for [use case] H3: 2. Tool B — Best for [use case] ... H2: Feature Comparison Table H2: How to Choose the Right Tool for Your Team H3: Team Size Considerations H3: Budget Considerations H2: Frequently Asked Questions H3: What is the easiest project management tool? H3: Do small teams need project management software? H2: Conclusion ``` ## Word Count Targets Content Type Word Count When Short-form blog 800-1,200 News, updates, opinions Standard blog 1,500-2,000 How-tos, tutorials Long-form guide 2,500-4,000 Comprehensive guides, comparisons Pillar content 4,000-7,000 Definitive guides, hub pages Glossary/definition 300-800 Quick reference terms **Rule: match or exceed the average word count of the top 3 ranking results.** Don't pad — every word should add value. ## On-Page SEO Checklist Element Rule **Title tag** Primary keyword + compelling hook, 50-60 characters **Meta description** Includes keyword, 150-160 characters, includes CTA **URL slug** Short, keyword-rich: `/best-project-management-tools` **H1** Primary keyword, matches search intent **First 100 words** Include primary keyword naturally **Image alt text** Descriptive, includes keyword where natural **Internal links** 3-5 links to related content **External links** 2-3 authoritative sources **Schema markup** FAQ, HowTo, or Article schema where applicable ## Content Differentiation ### Unique Angles Angle Example **Original data** "We surveyed 500 PMs — here's what they use" **Expert quotes** Interview practitioners for original insights **Real examples** Screenshots, case studies, not just descriptions **More comprehensive** Cover subtopics competitors skip **More current** Updated data, newer tools, recent changes **Better visuals** Comparison tables, infographics, decision trees ``` # Generate comparison infographic infsh app run infsh/html-to-image --input '{ "html": "

Project Management Tools Comparison

FeatureTool ATool BTool C
Free tier✅✅❌
" }' ``` ## Internal Linking Strategy Type Purpose **Hub → Spoke** Pillar page links to all subtopic articles **Spoke → Hub** Subtopic articles link back to pillar page **Spoke → Spoke** Related articles cross-link to each other **Contextual** Natural in-text links where topic is mentioned ### Rules - 3-5 internal links minimum per article - Anchor text should be descriptive (not "click here") - Link to relevant pages, not random ones - Update old articles to link to new ones - Most important pages should have the most internal links ## Common Mistakes Mistake Problem Fix No SERP analysis Writing blind, wrong format Always analyze top 3-5 before writing Wrong intent match Guide when they want comparison, or vice versa Match SERP format exactly Keyword stuffing Penalized, reads poorly Use naturally, 1-2% density max Ignoring "People Also Ask" Missing easy ranking opportunities Answer PAA questions in your content Too short Can't compete with comprehensive results Match or exceed top 3 word count No unique angle Just another "me too" article Original data, expert quotes, better visuals Keyword cannibalization Multiple pages competing One page per keyword cluster No internal links Wasted link equity, poor site structure 3-5 internal links per article Missing meta description Google generates one (often poorly) Write compelling meta with keyword + CTA ## Related Skills ``` npx skills add inference-sh/skills@seo npx skills add inference-sh/skills@technical-blog-writing npx skills add inference-sh/skills@web-search ``` Browse all apps: `infsh app list` Weekly Installs4.4KRepository[inferen-sh/skills](https://github.com/inferen-sh/skills)GitHub Stars159First Seen6 days agoSecurity Audits[Gen Agent Trust HubPass](/inferen-sh/skills/seo-content-brief/security/agent-trust-hub)[SocketWarn](/inferen-sh/skills/seo-content-brief/security/socket)[SnykWarn](/inferen-sh/skills/seo-content-brief/security/snyk)Installed onclaude-code3.5Kgemini-cli3.2Kcodex3.2Kamp3.2Kgithub-copilot3.2Kopencode3.2K --- *Source: https://skills.yangsir.net/skill/sm-seo-content-brief* *Markdown mirror: https://skills.yangsir.net/api/skill/sm-seo-content-brief/markdown*