--- id: sm-landing-page-design name: "landing-page-design" url: https://skills.yangsir.net/skill/sm-landing-page-design author: inferen-sh domain: design tags: ["landing-page", "web-design", "conversion-rate-optimization", "ui/ux", "marketing-design"] install_count: 6878 rating: 4.50 (275 reviews) github: https://github.com/inferen-sh/skills --- # landing-page-design > 利用inference.sh API，为代理提供着陆页设计功能。 **Stats**: 6,878 installs · 4.5/5 (275 reviews) ## Before / After 对比 ### 落地页设计与转化率对比 | Metric | Before | After | Change | |---|---|---|---| | - | - | - | - | | - | - | - | - | | - | - | - | - | ## Readme # landing-page-design # Landing Page Design Design high-converting landing pages with AI-generated visuals via [inference.sh](https://inference.sh) CLI. ## Quick Start Requires inference.sh CLI (`infsh`). [Install instructions](https://raw.githubusercontent.com/inference-sh/skills/refs/heads/main/cli-install.md) ``` infsh login # Generate a hero image infsh app run falai/flux-dev-lora --input '{ "prompt": "professional person smiling while using a laptop showing a clean dashboard interface, bright modern office, natural lighting, warm and productive atmosphere, lifestyle marketing photography", "width": 1248, "height": 832 }' # Research competitor landing pages infsh app run tavily/search-assistant --input '{ "query": "best SaaS landing page examples 2024 conversion rate" }' ``` ## Above-the-Fold Formula Everything visible before scrolling must communicate value in 5 seconds. ``` ┌─────────────────────────────────────────────────┐ │ [Logo] [Nav] [CTA Button] │ │ │ │ Headline (6-12 words) │ │ ───────────────────────── │ │ Subheadline (15-25 words) [Hero Image] │ │ showing the │ │ [Primary CTA Button] OUTCOME, not │ │ "Start Free Trial" the product │ │ │ │ Social proof: "Trusted by 10,000+ teams" │ │ [logo] [logo] [logo] [logo] [logo] │ └─────────────────────────────────────────────────┘ ``` ### The 5 Elements Element Rule Example **Headline** 6-12 words, states the outcome "Ship docs in minutes, not days" **Subheadline** 15-25 words, expands on how "AI-powered documentation that writes itself from your codebase. No templates needed." **Hero image** Shows the OUTCOME, not the product Person looking satisfied at results, not a screenshot of your UI **Primary CTA** Action verb + value "Start Free Trial" not "Submit" or "Learn More" **Social proof** Logos, count, or micro-testimonial "Trusted by 10,000+ teams at [logos]" ## Headlines ### Formulas That Convert Formula Example [Outcome] without [pain] "Beautiful docs without the design skills" [Outcome] in [timeframe] "Launch your site in 5 minutes" The [better way] to [common task] "The faster way to build APIs" Stop [pain]. Start [outcome]. "Stop guessing. Start knowing." [Number] [things] to [outcome] "One tool to manage all your data" ### What Makes Headlines Fail ``` ❌ "Welcome to Our Platform" (says nothing about value) ❌ "The World's Most Advanced AI-Powered Solution" (buzzwords, no specifics) ❌ "We Help Businesses Grow" (vague, generic) ❌ "Next-Generation Enterprise Software" (what does it DO?) ✅ "Turn customer feedback into product features, automatically" ✅ "The spreadsheet that thinks like a database" ✅ "Find and fix bugs before your users do" ``` ## Hero Images ### Show the Outcome, Not the Product ``` ❌ Screenshot of your dashboard (boring, hard to parse at a glance) ❌ Abstract geometric background (says nothing) ❌ Stock photo of a handshake (cliché) ✅ Person looking satisfied at clear results on their screen ✅ Before/after transformation ✅ The end result of using your product ``` ``` # Outcome-focused hero infsh app run falai/flux-dev-lora --input '{ "prompt": "happy professional team celebrating around a laptop showing positive growth charts, bright modern office, natural sunlight, authentic candid moment, marketing photography style, warm tones", "width": 1248, "height": 832 }' # Product-in-context hero infsh app run bytedance/seedream-4-5 --input '{ "prompt": "clean modern laptop on a minimalist desk showing a beautiful analytics dashboard, floating UI elements emerging from the screen, soft gradient background, product marketing style, professional", "size": "2K" }' ``` ## CTA Buttons ### Text Good CTAs Bad CTAs "Start Free Trial" "Submit" "Get Started Free" "Click Here" "See It in Action" "Learn More" (low commitment) "Create Your First Report" "Sign Up" (vague) "Try Free for 14 Days" "Register" **Formula:** Action verb + value/outcome + (optional: reduce risk) ### Design Element Rule Color High contrast with background — must be the most visible element Size Minimum 44px height (tap target), wide enough for text + padding Position Above the fold, repeated after each major section Whitespace Generous padding around button, don't crowd it Secondary CTA If needed, use text link below ("or watch a demo") ## Section Order The proven sequence for landing pages: Section Purpose Key Element 1. **Hero** Core value, primary CTA Headline + image + CTA 2. **Social Proof** Build trust Logos, numbers, badges 3. **Problem** Create empathy Pain point they recognize 4. **Solution/Features** Show how you solve it 3 key features with visuals 5. **How It Works** Reduce complexity 3 steps: sign up, configure, benefit 6. **Testimonials** Prove it works 2-3 specific customer quotes 7. **Pricing** Enable decision Clear tiers, highlight recommended 8. **FAQ** Handle objections 5-7 common questions 9. **Final CTA** Capture remainders Repeat primary CTA with urgency ## Social Proof Types Type Impact Placement **Company logos** Fastest to process, high trust Below hero **User count** Scale signal Hero or social proof bar **Star rating** Product quality Near CTA **Testimonials** Detailed credibility Dedicated section **Case study stats** Specific proof Feature sections **Trust badges** Security/compliance Near forms, pricing, footer ``` # Research for social proof stats infsh app run exa/answer --input '{ "question": "What is the average conversion rate for SaaS landing pages with social proof vs without?" }' ``` ## Form Design Rule Impact Every field reduces conversion ~11% Minimize fields Name + Email = maximum for signups Don't ask for phone, company, role Single-column layout Don't use multi-column forms Inline validation Show errors immediately, not on submit Clear error messages "Email is required" not "Error in field 3" Submit button text = action "Create Account" not "Submit" ## Mobile Optimization Rule Why CTA button full width Easy to tap with thumbs Sticky CTA on scroll Always accessible No horizontal scrolling Breaks mobile layout Font minimum 16px iOS zooms inputs below 16px Tap targets minimum 48x48px Apple HIG, Google Material Images responsive Don't overflow viewport Prioritize headline + CTA Simplify above-the-fold ## OG Image for Sharing ``` # Generate an OG image for the landing page infsh app run falai/flux-dev-lora --input '{ "prompt": "clean professional social sharing card, product name and tagline on modern gradient background, minimal design, corporate tech aesthetic, 1200x630 aspect ratio equivalent", "width": 1200, "height": 630 }' # Or use html-to-image for a template-based approach infsh app run infsh/html-to-image --input '{ "html": "

DataFlow

Ship docs in minutes, not days

" }' ``` ## Page Speed Rule Target Why Hero image < 200 KB First thing to load Total page weight < 2 MB Mobile data, patience Lazy load below-fold Always Only load what's visible Minimize JavaScript < 200 KB Blocks rendering LCP (Largest Contentful Paint) < 2.5s Google Core Web Vitals ## Common Mistakes Mistake Problem Fix No clear headline Visitor doesn't know what you do 6-12 words, outcome-focused CTA says "Learn More" Too low commitment Action verb + specific value Hero is a product screenshot Hard to parse, boring Show the outcome, use lifestyle imagery Multiple competing CTAs Decision paralysis One primary CTA, one secondary max No social proof No trust signal Add logos, counts, or testimonials Too many form fields Conversion drops ~11% per field Name + email maximum Desktop-only design 60%+ traffic is mobile Design mobile-first No urgency in final CTA Visitors leave and forget "Start your free 14-day trial" ## Related Skills ``` npx skills add inference-sh/skills@ai-image-generation npx skills add inference-sh/skills@web-search npx skills add inference-sh/skills@prompt-engineering ``` Browse all apps: `infsh app list` Weekly Installs4.6KRepository[inferen-sh/skills](https://github.com/inferen-sh/skills)GitHub Stars159First Seen6 days agoSecurity Audits[Gen Agent Trust HubPass](/inferen-sh/skills/landing-page-design/security/agent-trust-hub)[SocketPass](/inferen-sh/skills/landing-page-design/security/socket)[SnykWarn](/inferen-sh/skills/landing-page-design/security/snyk)Installed onclaude-code3.6Kgemini-cli3.3Kcodex3.3Kgithub-copilot3.3Kamp3.3Kopencode3.3K --- *Source: https://skills.yangsir.net/skill/sm-landing-page-design* *Markdown mirror: https://skills.yangsir.net/api/skill/sm-landing-page-design/markdown*