---
id: sm-content-creation
name: "content-creation"
url: https://skills.yangsir.net/skill/sm-content-creation
author: anthropics
domain: content-creation
tags: ["content-strategy", "digital-marketing", "copywriting", "seo-content", "generative-ai"]
install_count: 2600
rating: 4.40 (32 reviews)
github: https://github.com/anthropics/knowledge-work-plugins
---

# content-creation

> 提供跨渠道营销内容创作的指导方针和框架，包括内容类型模板和博客文章结构，帮助生成高效营销内容。

**Stats**: 2,600 installs · 4.4/5 (32 reviews)

## Before / After 对比

### 跨渠道内容创作，提升营销效率

## Readme

# content-creation

# Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

## Content Type Templates

### Blog Post Structure

- **Headline** — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO)

- **Introduction** (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword.

- **Body sections** (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data.

- **Conclusion** (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action.

- **Meta description** — under 160 characters, includes primary keyword, compels the click.

### Social Media Post Structure

- **Hook** — first line grabs attention (question, bold statement, number)

- **Body** — 2-4 concise points or a short narrative

- **CTA** — what should the reader do next (comment, click, share, tag)

- **Hashtags** — 3-5 relevant hashtags (platform-dependent)

### Email Newsletter Structure

- **Subject line** — under 50 characters, creates curiosity or states clear value

- **Preview text** — complements the subject line, does not repeat it

- **Header/hero** — visual anchor and one-line value statement

- **Body sections** — 2-3 content blocks, each scannable with a bold intro sentence

- **Primary CTA** — one clear action per email

- **Footer** — unsubscribe link, company info, social links

### Landing Page Structure

- **Headline** — primary benefit in under 10 words

- **Subheadline** — elaborates on the headline with supporting context

- **Hero section** — headline, subheadline, primary CTA, supporting image or video

- **Value propositions** — 3-4 benefit-driven sections with icons or images

- **Social proof** — testimonials, logos, stats, case study snippets

- **Objection handling** — FAQ or trust signals

- **Final CTA** — repeat the primary call to action

### Press Release Structure

- **Headline** — factual, newsworthy, under 80 characters

- **Subheadline** — optional, adds context

- **Dateline** — city, state, date

- **Lead paragraph** — who, what, when, where, why in 2-3 sentences

- **Body paragraphs** — supporting details, quotes, context

- **Boilerplate** — company description (standardized)

- **Media contact** — name, email, phone

### Case Study Structure

- **Title** — "[Customer] achieves [result] with [product]"

- **Snapshot** — customer name, industry, company size, product used, key result (sidebar or callout box)

- **Challenge** — what problem the customer faced

- **Solution** — what was implemented and how

- **Results** — quantified outcomes with specific metrics

- **Quote** — customer testimonial

- **CTA** — learn more, get a demo, read more case studies

## Writing Best Practices by Channel

### Blog

- Write at an 8th-grade reading level for broad audiences; adjust up for technical audiences

- Use short paragraphs (2-4 sentences)

- Include subheadings every 200-300 words

- Use bullet points and numbered lists to break up text

- Include at least one data point, example, or quote per section

- Write in active voice

- Front-load key information in each section

### Social Media

- **LinkedIn**: professional but human, paragraph breaks for readability, personal stories and lessons perform well, 1,300 characters is the sweet spot before "see more"

- **Twitter/X**: concise and punchy, strong opening words, threads for longer narratives, engage with replies

- **Instagram**: visual-first captions, storytelling hooks, line breaks for readability, hashtags in first comment or at end

- **Facebook**: conversational tone, questions drive comments, shorter posts (under 80 characters) get more engagement for links

### Email

- Write subject lines that create urgency, curiosity, or state clear value

- Personalize where possible (name, company, behavior)

- One primary CTA per email — make it visually distinct

- Keep body copy scannable: bold key phrases, short paragraphs, bullet points

- Test everything: subject lines, send times, CTA copy, layout

- Mobile-first: most email is read on mobile

### Web (Landing Pages, Product Pages)

- Lead with benefits, not features

- Use "you" language — speak to the reader directly

- Minimize jargon unless the audience expects it

- Every section should answer "so what?" from the reader's perspective

- Reduce friction: fewer form fields, clear next steps, trust signals near CTAs

## SEO Fundamentals for Content

### Keyword Strategy

- Identify one primary keyword and 2-3 secondary keywords per piece

- Use the primary keyword in: headline, first paragraph, one subheading, meta description, URL slug

- Use secondary keywords naturally in body copy and subheadings

- Do not keyword-stuff — write for humans first

### On-Page SEO Checklist

- Title tag: under 60 characters, includes primary keyword

- Meta description: under 160 characters, includes primary keyword, compels click

- URL slug: short, descriptive, includes primary keyword

- H1: one per page, matches or closely reflects the title tag

- H2/H3: descriptive, include secondary keywords where natural

- Image alt text: descriptive, includes keyword where relevant

- Internal links: 2-3 links to related content on your site

- External links: 1-2 links to authoritative sources

### Content-SEO Integration

- Aim for comprehensive coverage of the topic (search engines reward depth)

- Answer related questions (check "People Also Ask" for ideas)

- Update and refresh high-performing content regularly

- Structure content for featured snippets: definition paragraphs, numbered lists, tables

## Headline and Hook Formulas

### Headline Formulas

- **How to [achieve result] [without common obstacle]** — "How to Double Your Email Open Rates Without Sending More Emails"

- **[Number] [adjective] ways to [achieve result]** — "7 Proven Ways to Reduce Customer Churn"

- **Why [common belief] is wrong (and what to do instead)** — "Why More Content Is Not the Answer (And What to Do Instead)"

- **The [adjective] guide to [topic]** — "The Complete Guide to B2B Content Marketing"

- **[Do this], not [that]** — "Build a Community, Not Just an Audience"

- **What [impressive result] taught us about [topic]** — "What 10,000 A/B Tests Taught Us About Email Subject Lines"

- **[topic]: what [audience] needs to know in [year]** — "SEO: What Marketers Need to Know in 2025"

### Hook Formulas (Opening Lines)

- **Surprising statistic**: "73% of marketers say their biggest challenge is not budget — it is focus."

- **Contrarian statement**: "The best marketing campaigns start with saying no to most channels."

- **Question**: "When was the last time a marketing email actually changed what you bought?"

- **Scenario**: "Imagine launching a campaign and knowing, before it goes live, which messages will land."

- **Bold claim**: "Most landing pages lose half their visitors in the first three seconds."

- **Story opening**: "Last quarter, our team was spending 20 hours a week on reporting. Here is what we did about it."

## Call-to-Action Best Practices

### CTA Principles

- Use action verbs: "Get", "Start", "Download", "Join", "Try", "See"

- Be specific about what happens next: "Start your free trial" is better than "Submit"

- Create urgency when genuine: "Join 500 teams already using this" or "Limited spots available"

- Reduce risk: "No credit card required", "Cancel anytime", "Free for 14 days"

- One primary CTA per page or email — too many choices reduce conversions

### CTA Examples by Context

- **Blog post**: "Read our complete guide to [topic]" / "Subscribe for weekly insights"

- **Landing page**: "Start free trial" / "Get a demo" / "See pricing"

- **Email**: "Read the full story" / "Claim your spot" / "Reply and tell us"

- **Social media**: "Drop a comment if you agree" / "Save this for later" / "Link in bio"

- **Case study**: "See how [product] can work for your team" / "Talk to our team"

### CTA Placement

- Above the fold on landing pages (do not make users scroll to act)

- After establishing value in emails (not in the first sentence)

- At the end of blog posts (after you have earned the reader's trust)

- In-line within content when contextually relevant (e.g., a related guide mention)

- Repeat the primary CTA at the bottom of long-form pages

Weekly Installs718Repository[anthropics/know…-plugins](https://github.com/anthropics/knowledge-work-plugins)GitHub Stars9.9KFirst SeenJan 31, 2026Security Audits[Gen Agent Trust HubPass](/anthropics/knowledge-work-plugins/content-creation/security/agent-trust-hub)[SocketPass](/anthropics/knowledge-work-plugins/content-creation/security/socket)[SnykPass](/anthropics/knowledge-work-plugins/content-creation/security/snyk)Installed onopencode627codex613gemini-cli612github-copilot594cursor583kimi-cli560

---
*Source: https://skills.yangsir.net/skill/sm-content-creation*
*Markdown mirror: https://skills.yangsir.net/api/skill/sm-content-creation/markdown*