---
id: gh-marketing-campaign
name: "marketing-campaign"
url: https://skills.yangsir.net/skill/gh-marketing-campaign
author: affaan-m
domain: marketing
tags: ["marketing", "campaign", "copywriting", "content-strategy", "email-marketing"]
install_count: 4500
rating: 4.40 (120 reviews)
github: https://github.com/affaan-m/ecc/tree/main/skills/marketing-campaign
---

# marketing-campaign

> 此技能用于端到端的营销活动规划与执行，从受众研究、定位、角度定义到落地页文案、邮件序列、社媒帖子、广告文案、短视频脚本和内容日历，一键生成完整的多渠道发布资产。它确保每份文案目的明确、声音统一，并通过质量门检查后再交付，显著提升转化率和一致性的同时大幅缩短策划周期。

**Stats**: 4,500 installs · 4.4/5 (120 reviews)

## Before / After 对比

### 多渠道营销活动策划时间

**Before**:

在没有这个技能之前，营销人员需要手动研究受众、竞品，反复撰写和修改不同渠道的文案，协调多部门确认，整个过程通常需要数天甚至一周，且容易出现内容不一致或遗漏。

**After**:

有了该 Skill，只需输入产品简报，即可自动生成定位、所有渠道的文案和内容日历，并自动进行一致性检查，策划时间缩短至一天内，且输出质量更高、更统一。

| Metric | Before | After | Change |
|---|---|---|---|
| 策划时间 | 5天 | 1天 | -80% |

## Readme

# Marketing Campaign

Plan and execute launch campaigns that convert — not just campaigns that ship.

## When to Activate

- planning a product or feature launch
- building a full content suite from a single product brief
- defining positioning and campaign angle before writing any copy
- orchestrating multiple content types across channels
- reviewing copy for conversion quality and brand consistency

## Non-Negotiables

1. Define positioning before writing any copy. All copy flows from the angle.
2. Research the audience before assuming you know their language or fears.
3. Each deliverable must serve one clear purpose in the campaign arc.
4. Specificity beats adjectives in every format and on every channel.
5. The same voice must run across every channel and every piece.
6. No copy ships without passing the quality gate.

## Campaign Workflow

### Phase 1: Research

Use `market-research` to:
- profile the target audience (jobs-to-be-done, fears, language, alternatives they use)
- map 3+ direct or adjacent competitors (positioning, gaps, messaging weaknesses)
- identify 1–3 audience insights the campaign angle will exploit

Deliverable: a short research brief (audience profile + competitive summary + key insights).

### Phase 2: Positioning

Produce:
- core benefit statement (one sentence, no feature list, no jargon)
- positioning formula: "[Product] helps [audience] [achieve outcome] by [mechanism]"
- campaign angle: the specific tension, insight, or moment the whole campaign lives in
- tone profile: lock before writing (delegate to `brand-voice` for durable, session-reusable voice capture)

Do not write any copy until positioning and angle are approved.

### Phase 3: Content Production

Produce in this order — each layer informs the next:

1. **Landing page copy** (all sections: hero, problem, solution, features, how it works, proof, CTA)
2. **Email sequence** (each email has one purpose; follow the arc: problem → education → agitation → solution → proof → urgency → final CTA)
3. **Social posts** (platform-native via `content-engine`; LinkedIn and X are different formats, not the same copy resized)
4. **Short-form video scripts** (timestamp-blocked; written for screen and ear, not the page)
5. **Ad copy variants** (3–4 variants testing different angles or audience segments)
6. **Content calendar** (day-by-day schedule with channel, type, timing, and dependencies)

### Phase 4: Review

Gate every deliverable:
- 5-second test on all hero / above-fold copy (clear who it's for, what it does, why act now)
- CTA audit (one per piece, specific, earned — not demanded)
- Tone consistency check across all channels
- Claim audit (every claim is specific and supportable)
- Cross-channel consistency (ad claims match landing page; email body matches subject)

## Output Contract

A full campaign delivers:

1. **Positioning brief** — angle, core benefit statement, tone profile
2. **Landing page copy** — hero, problem, solution, features, how it works, proof, CTA
3. **Email sequence** — subject + preview + body + CTA for each email, labelled by day and purpose
4. **LinkedIn posts** — 3+ platform-native posts with distinct angles
5. **X posts** — 5+ standalone posts + 1 thread
6. **Short-form video scripts** — 2+ timestamp-blocked scripts with visual direction notes
7. **Ad copy variants** — short headline / long headline / body per variant
8. **Content calendar** — day-by-day schedule with channel, content type, timing, and dependencies
9. **Copy review summary** — flagged issues and open questions before anything goes live

## Quality Gate

Before delivering any piece:

- every deliverable sounds like the same author
- no hollow superlatives or filler adjectives remain
- every CTA is specific and earned (never "learn more" or "click here")
- no copy is duplicated verbatim across platforms
- hero copy passes the 5-second test
- email subjects match email body (no bait-and-switch)
- ad claims match landing page claims exactly
- no copy would work unchanged for any other product in the category

## Hard Bans

Delete and rewrite any:

- "game-changing", "revolutionary", "world-class", "cutting-edge"
- "In today's competitive landscape"
- fake urgency not backed by a real deadline
- hollow social proof without specifics ("thousands trust us")
- generic CTAs ("learn more", "find out more", "click here")
- copy that could be unplugged and dropped into a competitor's campaign unchanged

## Related Skills

- `brand-voice` — source-derived voice capture (run before content production)
- `content-engine` — platform-native content production
- `crosspost` — multi-platform distribution
- `market-research` — audience and competitive intelligence
- `seo` — on-page optimisation for landing page copy


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*Source: https://skills.yangsir.net/skill/gh-marketing-campaign*
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