--- id: daily-brand-review name: "brand-review" url: https://skills.yangsir.net/skill/daily-brand-review author: anthropics domain: marketing tags: ["content-strategy", "content-creation", "brand-review"] install_count: 3100 rating: 4.40 (37 reviews) github: https://github.com/anthropics/knowledge-work-plugins --- # brand-review > 审核营销内容是否符合品牌声音、风格指南和传播标准，确保多渠道内容的一致性 **Stats**: 3,100 installs · 4.4/5 (37 reviews) ## Before / After 对比 ### 品牌一致性检查 **Before**: 对照品牌手册逐项检查文案的语气、用词和视觉风格，不同审核人员的理解存在差异，一次完整审核需要 1 小时 **After**: 自动扫描营销内容并与品牌标准库对比，检测语气偏差、用词不一致和风格冲突，5 分钟生成详细的修改建议 | Metric | Before | After | Change | |---|---|---|---| | 审核时间 | 60分钟 | 5分钟 | -92% | ## Readme # brand-review # Brand Review If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](https://github.com/anthropics/knowledge-work-plugins/blob/HEAD/marketing/skills/brand-review/../../CONNECTORS.md). Review marketing content against brand voice, style guidelines, and messaging standards. Flag deviations and provide specific improvement suggestions. ## Trigger User runs `/brand-review` or asks to review, check, or audit content against brand guidelines. ## Inputs - **Content to review** — accept content in any of these forms: Pasted directly into the conversation - A file path or ~~knowledge base reference (e.g. Notion page, shared doc) - A URL to a published page - Multiple pieces for batch review - **Brand guidelines source** (determined automatically): If a brand style guide is configured in local settings, use it automatically - If not configured, ask: "Do you have a brand style guide or voice guidelines I should review against? You can paste them, share a file, or describe your brand voice. Otherwise, I'll do a general review for clarity, consistency, and professionalism." ## Review Process ### With Brand Guidelines Configured Evaluate the content against each of these dimensions: #### Voice and Tone - Does the content match the defined brand voice attributes? - Is the tone appropriate for the content type and audience? - Are there shifts in voice that feel inconsistent? - Flag specific sentences or phrases that deviate with an explanation of why #### Terminology and Language - Are preferred brand terms used correctly? - Are any "avoid" terms or phrases present? - Is jargon level appropriate for the target audience? - Are product names, feature names, and branded terms used correctly (capitalization, formatting)? #### Messaging Pillars - Does the content align with defined messaging pillars or value propositions? - Are claims consistent with approved messaging? - Is the content reinforcing or contradicting brand positioning? #### Style Guide Compliance - Grammar and punctuation per style guide (e.g., Oxford comma, title case vs. sentence case) - Formatting conventions (headers, lists, emphasis) - Number formatting, date formatting - Acronym usage (defined on first use?) ### Without Brand Guidelines (Generic Review) Evaluate the content for: #### Clarity - Is the main message clear within the first paragraph? - Are sentences concise and easy to understand? - Is the structure logical and easy to follow? - Are there ambiguous statements or unclear references? #### Consistency - Is the tone consistent throughout? - Are terms used consistently (no switching between synonyms for the same concept)? - Is formatting consistent (headers, lists, capitalization)? #### Professionalism - Is the content free of typos, grammatical errors, and awkward phrasing? - Is the tone appropriate for the intended audience? - Are claims supported or substantiated? ### Legal and Compliance Flags (Always Checked) Regardless of whether brand guidelines are configured, flag: - **Unsubstantiated claims** — superlatives ("best", "fastest", "only") without evidence or qualification - **Missing disclaimers** — financial claims, health claims, or guarantees that may need legal disclaimers - **Comparative claims** — comparisons to competitors that could be challenged - **Regulatory language** — content that may need compliance review (financial services, healthcare, etc.) - **Testimonial issues** — quotes or endorsements without attribution or disclosure - **Copyright concerns** — content that appears to be closely paraphrased from other sources ## Brand Voice Reference Use these frameworks to evaluate content against brand standards or to help the user document their brand voice. ### Brand Voice Documentation Framework A complete brand voice document should cover these areas: - **Brand Personality** — Define the brand as if it were a person. Example: "If our brand were a person, they would be a knowledgeable colleague who explains complex things simply, celebrates your wins genuinely, and never talks down to you." - **Voice Attributes** — 3-5 attributes that define how the brand communicates, each defined with what it means in practice, what it does NOT mean (to prevent misinterpretation), and an example. - **Audience Awareness** — Who the brand is speaking to (primary and secondary), what they care about, their level of expertise, and how they expect to be addressed. - **Core Messaging Pillars** — 3-5 key themes the brand consistently communicates, the hierarchy of these messages, and how each pillar connects to audience needs. - **Tone Spectrum** — How the voice adapts across contexts while remaining recognizably the same brand. - **Style Rules** — Specific grammar, formatting, and language rules. - **Terminology** — Preferred and avoided terms. ### Voice Attribute Spectrums When defining or evaluating brand voice, position attributes on a spectrum: Spectrum One End Other End Formality Formal, institutional Casual, conversational Authority Expert, authoritative Peer-level, collaborative Emotion Warm, empathetic Direct, matter-of-fact Complexity Technical, precise Simple, accessible Energy Bold, energetic Calm, measured Humor Playful, witty Serious, earnest Innovation Cutting-edge, forward-looking Established, proven For each chosen attribute, document it in this format: **[Attribute name]** - **We are**: [what this means in practice] - **We are not**: [common misinterpretation to avoid] - **This sounds like**: [example sentence demonstrating the attribute] - **This does NOT sound like**: [example sentence violating the attribute] Example: **Approachable** - **We are**: friendly, clear, jargon-free, welcoming to beginners and experts alike - **We are not**: dumbed-down, overly casual, or lacking substance - **This sounds like**: "Here's how to get started — it takes about five minutes." - **This does NOT sound like**: "Yo! This is super easy, even a noob can do it lol." ### Tone Adaptation Across Channels and Contexts The brand voice stays consistent, but tone adapts to context. Tone is the emotional inflection applied to the voice. #### Tone by Channel Channel Tone Adaptation Example Blog Informative, conversational, educational "Let's walk through how this works and why it matters for your team." Social media (LinkedIn) Professional, thought-provoking, concise "Three things we learned from running 50 campaigns this quarter." Social media (Twitter/X) Punchy, direct, sometimes witty "Your landing page has 3 seconds. Make them count." Email marketing Personal, helpful, action-oriented "We put together something we think you'll find useful." Sales collateral Confident, benefit-driven, specific "Teams using our platform reduce reporting time by 40%." Support/Help docs Clear, patient, step-by-step "If you see this error, here's how to fix it." Press release Formal, factual, newsworthy "The company today announced the launch of..." Error messages Empathetic, helpful, blame-free "Something went wrong on our end. We're looking into it." #### Tone by Situation Situation Tone Adaptation Product launch Excited, confident, forward-looking Incident or outage Transparent, empathetic, accountable Customer success story Celebratory, specific, crediting the customer Thought leadership Authoritative, nuanced, evidence-based Onboarding Welcoming, encouraging, clear Bad news (price increase, deprecation) Honest, respectful, solution-oriented Competitive comparison Confident but fair, fact-based, not disparaging #### Tone Adaptation Rule The voice attributes remain fixed. Tone dials them up or down based on context. For example, if a brand is "bold and warm": - In a product launch, dial up boldness - In an incident response, dial up warmth - Neither attribute disappears; the balance shifts ### Style Guide Enforcement #### Grammar and Mechanics Document and enforce these choices consistently: Rule Options Example Oxford comma Yes / No "fast, reliable, and secure" vs. "fast, reliable and secure" Sentence case vs. title case (headings) Sentence / Title "How to get started" vs. "How to Get Started" Contractions Use / Avoid "we're" vs. "we are" Em dash spacing No spaces / Spaces "this—and more" vs. "this — and more" Numbers Spell out 1-9, numerals 10+ / Always numerals "five features" vs. "5 features" Percent % / percent "50%" vs. "50 percent" Date format Month DD, YYYY / DD/MM/YYYY / etc. "January 15, 2025" Time format 12-hour / 24-hour "3:00 PM" vs. "15:00" Lists Periods / No periods on fragments "Set up your account." vs. "Set up your account" #### Formatting Conventions - Heading hierarchy (when to use H1, H2, H3) - Bold and italic usage (bold for emphasis, italic for titles/terms) - Link text (descriptive vs. "click here" — always descriptive) - Image alt text requirements - Code formatting (for technical brands) - Callout or highlight box usage #### Punctuation and Emphasis - Exclamation mark policy (limited use, never more than one) - Ellipsis usage (avoid in most professional contexts) - ALL CAPS policy (avoid; use bold for emphasis instead) - Emoji usage by channel (professional channels: minimal or none; social: where appropriate) ### Terminology Management #### Preferred Terms Maintain a list of preferred terms and their incorrect alternatives: Use This Not This Notes sign up (verb) signup (verb) "signup" is the noun form log in (verb) login (verb) "login" is the noun/adjective form set up (verb) setup (verb) "setup" is the noun/adjective form email e-mail No hyphen website web site One word data is (singular) data are Unless the publication requires plural #### Product and Feature Names - Official capitalization for product names - When to use the full product name vs. shorthand - Whether to use "the" before product names - How to handle versioning in copy - Trademark and registration symbols (when required and when to omit) #### Inclusive Language - Use gender-neutral language (they/them for unknown individuals) - Avoid ableist language ("crazy", "blind spot", "lame") - Use person-first language where appropriate - Avoid culturally specific idioms that may not translate - Use "simple" or "straightforward" instead of "easy" (what is easy varies by person) #### Industry Jargon Management - Define which technical terms the audience understands without explanation - List jargon that should always be defined or replaced with plain language - Specify which acronyms need to be spelled out on first use - Audience-specific glossary for terms that mean different things to different readers #### Competitor and Category Terms - How to refer to your product category (use your preferred framing) - How to refer to competitors (by name or generically) - Terms competitors have coined that you should avoid (to prevent reinforcing their positioning) - Your preferred differentiation language ## Output Format Present the review as: ### Summary - Overall assessment: how well the content aligns with brand standards (or general quality) - 1-2 sentence summary of the biggest strengths - 1-2 sentence summary of the most important improvements ### Detailed Findings For each issue found, provide: Issue Location Severity Suggestion Where severity is: - **High** — contradicts brand voice, contains compliance risk, or significantly undermines messaging - **Medium** — inconsistent with guidelines but not damaging - **Low** — minor style or preference issue ### Revised Sections For the top 3-5 highest-severity issues, provide a before/after showing the original text and a suggested revision. ### Legal/Compliance Flags List any legal or compliance concerns separately with recommended actions. ## After Review Ask: "Would you like me to: - Revise the full content with these suggestions applied? - Focus on fixing just the high-severity issues? - Review additional content against the same guidelines? - Help you document your brand voice for future reviews?" Weekly Installs289Repository[anthropics/know…-plugins](https://github.com/anthropics/knowledge-work-plugins)GitHub Stars10.5KFirst Seen14 days agoSecurity Audits[Gen Agent Trust HubPass](/anthropics/knowledge-work-plugins/brand-review/security/agent-trust-hub)[SocketPass](/anthropics/knowledge-work-plugins/brand-review/security/socket)[SnykWarn](/anthropics/knowledge-work-plugins/brand-review/security/snyk)Installed oncodex277gemini-cli275opencode274cursor274github-copilot273amp273 --- *Source: https://skills.yangsir.net/skill/daily-brand-review* *Markdown mirror: https://skills.yangsir.net/api/skill/daily-brand-review/markdown*