---
id: brand-guidelines
name: "brand-guidelines"
url: https://skills.yangsir.net/skill/brand-guidelines
author: anthropics
domain: design
tags: ["brand-identity", "typography", "color"]
install_count: 44600
rating: 4.70 (524 reviews)
github: https://github.com/anthropics/skills
---

# brand-guidelines

> 运用品牌识别资源，包括色彩调色板、字体和视觉元素，确保品牌形象在所有触点上保持一致性和专业性。

**Stats**: 44,600 installs · 4.7/5 (524 reviews)

## Before / After 对比

### 品牌视觉一致性提升

| Metric | Before | After | Change |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |

## Readme

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems


---
*Source: https://skills.yangsir.net/skill/brand-guidelines*
*Markdown mirror: https://skills.yangsir.net/api/skill/brand-guidelines/markdown*